San Diego brand identity & logo design

Brand identity services

Kanyon Studio brand identity design in San Diego starts from $700 and is quoted flat from your brief: a logo suite (primary mark plus stacked and icon variations in vector and web files), a full brand kit (logo suite, color palette, type system, and a one-page usage guide), or a complete brand system with packaging and collateral. Updated September 2026.

Logos, brand systems, packaging and marketing materials for outdoor, apparel and lifestyle brands.

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Brand identity built for outdoor & apparel

SDSU multimedia graduate · Design and photography by Kanyon

What this service is

Brand identity services

Kanyon Studio delivers brand identity design that ranges from a single logo for a new product line to a complete visual system covering logo, color palette, typography, packaging, web design assets, and marketing collateral. The vertical focus is the same as the rest of the studio: outdoor, adventure, apparel, lifestyle, and direct-to-consumer.

Brand identity and photography can be planned together, with an agreed brief and visual direction.

Logo, typography, color, packaging and website assets can be included in one agreed scope.

Disciplines covered

Project scope

01

Logo design

Primary mark, secondary mark, monogram, wordmark, and stacked variations. Vector deliverables in SVG, EPS, and PNG. Full usage guidelines.

02

Brand identity systems

Logo + color palette + typography + photography style guide + voice/tone guide + asset library. Brand book PDF + Figma component library.

03

Packaging design

Outdoor and apparel-specific packaging — boxes, hangtags, labels, dieline files for printers, and final mockups.

04

Marketing collateral

Business cards, lookbook layouts, trade-show banners, retail signage, lookbook PDFs, paid-social ad templates.

05

Graphic design retainer

Ongoing graphic design hours for brands that need consistent design output without hiring a full-time designer.

06

Brand handoff

Final delivery includes vector + raster files, brand guidelines PDF, Figma source, and a 30-minute brand-handoff call.

Brand identity packages

Brand identity pricing: starting from $700

Brand identity work starts at $700. Deliverables, revisions and timeline are confirmed in the quote.

Starting from $700

Logo

Brief review, two direction concepts, three revision rounds. Primary mark plus stacked and icon variations in vector and web files. Seven days.

Quoted flat

Full brand kit

The logo suite plus a color palette, type system, and a one-page usage guide, so the website, packaging, and social all match. Fourteen days.

Quoted flat

Full brand system

The brand kit plus a photography style guide, packaging for one SKU, three collateral pieces, and a Figma component library. Number back in 24 hours.

Quoted flat

Ongoing design support

Monthly design hours for brands that keep shipping: collateral, social templates, packaging updates, with 48-hour responses. Three-month minimum.

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Brand identity FAQ

Brand identity FAQ

How does logo design pricing work in San Diego?
Brand identity work starts from $700 and is quoted flat from your brief. A logo suite covers the primary mark plus stacked and icon variations in vector and web files. A full brand kit adds a color palette, a type system, and a one-page usage guide. A full brand system with packaging and collateral is scoped and quoted the same way, with a number back within 24 hours.
What is brand identity vs. logo design?
Logo design is one element — the visual mark of a brand. Brand identity is the full visual system: logo, color palette, typography, photography style, packaging, voice, and applied design across every customer touchpoint.
How long does brand identity design take?
A logo takes 7 days. A full brand kit takes 14 days. A full brand system with packaging and collateral usually takes 21 days. Timelines assume a 48-hour client review cycle on each round.
What’s included in a brand identity package?
The brand kit includes the logo suite (primary, stacked, and icon), a full color palette, a typography system, and a one-page usage guide. A full brand system adds a photography style guide, packaging design for one SKU, three marketing collateral pieces, and a Figma component library.
Does Kanyon Studio do packaging design?
Yes. Packaging design is part of a full brand system and is available as a standalone project for existing brands. Deliverables include print-ready dielines, CMYK and spot color specs, hangtag design, label design, and final mockups.
Can I just get a logo without full brand identity?
Yes. A logo-only project is the entry point, quoted flat from your brief. Brands that book logo-only often come back for the brand kit, because a logo without a color, type, and asset system makes consistent branding hard to execute on web, social, and packaging.
What file formats do you deliver?
Final deliverables include vector files (SVG, EPS, AI), raster (PNG with transparency), brand guidelines PDF, and a Figma source file. Print files include CMYK + bleed + dielines. Web files include all logo variations sized for retina displays and a favicon set.
Will the brand designer also build my website?
Yes. Kanyon Studio offers web design across Webflow (preferred), Shopify, Wix, and Squarespace, integrating the brand identity directly into whichever platform fits the business. Many clients book the brand kit and a website build at the same time, quoted as one combined project.
How do you handle revisions?
Every project includes 3 revision rounds on the chosen direction. Additional rounds are quoted flat. Most projects don’t need extra rounds; the two-direction concept phase usually surfaces alignment before design begins.
How do I start a brand identity project?
Submit a brief through Book a Shoot describing the brand, the current state of your branding, and what's needed. A flat quote, timeline, and deposit invoice come back by email within 24 hours. Questions get answered in writing before anything is signed. Paid expedited timelines are available on request, subject to scope and availability. The fee and schedule are confirmed before booking.

Contact

Project inquiries

Project details

Brand identity inquiries

Send the existing materials, requested changes and preferred timeline for a scope review and quote.

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Kanyon reviews inquiries and confirms scope, price and availability by email.

Contact

Brand identity services

Brand identity, packaging and supporting design assets.

Start a Brand Project →

More on brand identity in San Diego

Planning a Brand Identity

What a brand identity actually includes beyond a logo.

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How to Brief a Graphic Designer

Details to include in a graphic design brief.

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Webflow vs Squarespace vs Shopify vs Wix

The website platform side of brand identity work.

Read article →

Kanyon Studio

Photography, Video & Design · San Diego

kanyonstudio@gmail.com619-797-5239

Certified California Small Business
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