Video Production

Recent production work

Still frame from a commercial brand video produced in San DiegoBehind the scenes on a San Diego commercial video production setProduct video setup with lighting and camera rig in a San Diego studio

What I shoot

Most of the work on this page falls into four buckets. Plenty of projects are a mix of them, shot across the same day so the footage carries one consistent look everywhere it ends up.

Brand filmsTwo to three minute anchor films built for a homepage or a campaign. This is the piece that explains who you are and what you do, and it sets the tone everything else borrows from.
Social reels and shortsVertical, platform-native, and cut for the first two seconds. I shoot with the crop in mind from the start rather than squeezing a vertical out of horizontal footage after the fact.
Product and process videoHow a thing is made, how it works, and why it is different. Close-focus work, controlled light, and enough coverage to make an ordinary process worth watching.
Interview and founder storiesTalking-head work with real lighting and real sound. A clean interview with usable audio survives the edit; one shot on a camera mic does not.

How a production day runs

A shoot goes well or badly long before the camera turns on. Here is how I structure a job so the day itself stays calm and the footage comes back usable.

Pre-productionShot list, locations, permits, and a schedule built around the light. We agree on what we are getting before anyone loads a case, so the day runs on a plan instead of a hope.
Shoot dayOne operator, or a small crew when the scope calls for it. Audio, lighting, and coverage are planned in advance so nothing has to be re-shot later.
PostEdit, color, sound, and captions, with every deliverable sized for where it is actually going. A horizontal cut for the site, vertical for social, shorter versions for ads.

If you want scope, turnaround, and rates before you reach out, it is all laid out on my video production services and pricing page.