San Diego graphic design

Graphic design in San Diego

Kanyon Studio graphic design in San Diego covers logos and brand kits (from $700, quoted flat), packaging, and marketing collateral for outdoor, apparel, and lifestyle brands, designed by the same creative director who shoots the photography. Updated September 2026.

Logos, marketing materials, packaging and ongoing graphic design for outdoor, apparel and lifestyle brands in San Diego.

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Abstract red, black and turquoise floral line artwork by Kanyon Studio

Graphic design built for outdoor & apparel

SDSU multimedia graduate · Design and photography by Kanyon

What this service is

Design scope

Graphic design at Kanyon Studio covers the full range of brand visual touchpoints — logo design, marketing collateral (business cards, lookbooks, trade-show banners, retail signage), packaging design, social ad templates, and ongoing graphic design hours through a monthly retainer.

Design projects can be combined with photography, video or brand identity work.

If a brand needs a complete identity system from scratch (logo + color + type + photography style + voice), the broader Brand Identity service is a better fit. This page is for brands that need targeted graphic design output — a logo refresh, a packaging update, a campaign collateral set, or ongoing design hours.

What gets designed

Design services

01

Logo design

Primary mark, monogram, wordmark, stacked variations. Vector deliverables in SVG, EPS, AI, plus PNG with transparency.

02

Marketing collateral

Business cards, lookbook layouts, trade-show banners, retail signage, lookbook PDFs, paid-social ad templates.

03

Packaging design

Outdoor and apparel-specific packaging — boxes, hangtags, labels, dieline files for printers, and final mockups.

04

Social ad templates

Branded ad-creative templates for paid social campaigns. Reusable, on-brand, optimized per platform.

05

Print collateral

Postcards, stickers, hangtags, t-shirt graphics, retail signage, lookbook prints. CMYK + bleed + dieline ready.

06

Design retainer

Ongoing monthly design hours for brands that need consistent design output without hiring a full-time designer.

Graphic design packages

Graphic design pricing: from $700, quoted flat

Logo and brand work starts at $700. Packaging, marketing materials and ongoing support are quoted from the brief.

Starting from $700

Logo

Brief review, two direction concepts, three revision rounds. Primary mark plus stacked and icon variations in vector and web files. Seven days.

Tier 03

Packaging Pack

Single SKU packaging design with hangtag, label, dieline files, and final mockups. CMYK + spot color print specs. 21-day delivery.

Tier 04

Design Retainer

Up to 12 design hours/month · ongoing brand support · responses within 48 hours · 3-month minimum.

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Recent design

Logos

Black hand-drawn monogram logo on a white backgroundBlack dragon line drawing with green expressive marksExploration sheet of hand-drawn ADHD lettering and logo concepts
ONE SYSTEM, EVERY TOUCHPOINTLOGO SYSTEM#49A6C0 · #0A0A0A · tintsCOLOR PALETTEAaJost · Regular / MediumTYPOGRAPHYPackaging · print · web

Graphic design FAQ

Graphic design FAQ

Graphic design vs. brand identity — what’s the difference?
Graphic design is targeted output: a logo refresh, a packaging update, a campaign collateral set, or ongoing design hours. Brand identity is the full visual system: logo, color palette, typography, photography style, voice, and applied design across every customer touchpoint. Brands launching a new identity from scratch should use the Brand Identity service. Brands that need specific design assets should use this Graphic Design service.
How does graphic design pricing work in San Diego?
Logo and brand work starts from $700. Collateral sets, packaging, and ongoing monthly design support are quoted flat from your brief, with a number back within 24 hours.
Can you design just one piece, like a single hangtag or banner?
Yes. Standalone single-piece design is available as an a-la-carte project. Quotes scale with file complexity, print specs, and revision rounds. Submit a brief through Contact for a same-day quote.
Do you handle print files for outdoor brand packaging?
Yes. Print-ready deliverables include CMYK + spot color specs, dielines, bleed, and final mockups. Files are sent in printer-ready formats (PDF/X-1a, AI, EPS) and can be coordinated directly with the brand’s preferred printer or one of Kanyon Studio’s recommended print partners.
What’s included in the Design Retainer?
Up to 12 design hours per month, allocated flexibly across logos, collateral, social ads, packaging tweaks, retail signage, and any other graphic design needs. 48-hour response time on requests. 3-month minimum, then month-to-month.
Will the same designer also shoot the photography or build my website?
Yes. Kanyon is the creative director on all Kanyon Studio projects — photography, video, brand identity, web design, and graphic design. Most clients book combinations (graphic design + photography, brand identity + web, etc.) so the visual system stays cohesive across every touchpoint.
How do I start a graphic design project?
Submit a brief through Book a Shoot describing what needs to be designed, the brand’s current state, and the timeline. A flat quote, timeline, and deposit invoice come back by email within 24 hours. Questions get answered in writing before anything is signed. Paid expedited timelines are available on request, subject to scope and availability. The fee and schedule are confirmed before booking.

Contact

Project inquiries

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